USG CORPORATE
USG BRANDS
USG RETAIL
CAREERS
CONTACT
With quality brands we bring exciting and inspiring experiences to European consumers in the field of Sports, Outdoor and Lifestyle. Unlimited

Unlimited Sports Group

USG Corporate

Unlimited Sports Group headquarters are based in Amsterdam

USG Brands

Le Coq Sportif, Ellesse, Helly Hansen, Tenson, Pantofola d'Oro and more

USG Retail

Perry Sport, Aktiesport, Primo
and Timeout Footwear

USG CORPORATE

BUSINESS

Scope of the business universe

The Unlimited Sports Group headquarters are based in Amsterdam, the Netherlands. USG has a strong position in its home markets with a rich history and experience in the Benelux. With offices and showrooms throughout several European countries, the playing field has been extended to the whole of Europe.

Unlimited Sports Group headquarters are based in Amsterdam, the Netherlands. With a rich history and experience in the Benelux, USG has got a strong position in its home markets. With offices and showrooms throughout several European countries, the playing field has been extended to the whole of Europe.

The focus of USG is on the markets of Sports, Outdoor and Lifestyle. SPORT and OUTDOORS are about emotions, the quest is for excitement and adventure, and escaping ones routine.

They have always played an important role, but now they are becoming increasingly significant for individuals to feel good, on and off the field. This is where LIFESTYLE comes in.

They have always played an important role, but now they are becoming increasingly significant. On the one hand for individuals to feel good, on and off the field. This is where LIFESTYLE comes in.

And while peoples needs are continuously changing, sport itself also changes. On the other hand for our community as a form of social integration, and as way tackling today's health challenges in a positive and energetic way

And while people's needs are continuously changing, sport itself is also changes. Tackling today's health challenges in a positive and energetic way through our community.

Organization

The Unlimited Sports Group (USG) is a company that consists out of 4 entities:

USG Corporate
USG Asia Sourcing
USG Brands
USG Retail

People and facts

With 16 brands in several European countries and 4 Retail chains with a total of 272 stores in the Benelux and a sourcing office in Hong Kong, USG employs a total of 2500+ people.

Board

Jos Gillebaard (CEO)
Jerry George (CFO)
Steve Preston (Head of International Brand and Retail Development)
Pascal Kouwenhoven (Head of Retail)

A unique proposition

USG has the experience and knowledge to build quality brands in the wholesale and retail markets for sport, outdoor and lifestyle. Speed and flexibility are essential factors next to the understanding of brands and the way these can bring added value customers. By combining these elements and to make it daily habit to enjoy the process of creation, USG makes a real difference for its partners and, ultimately, for end-consumers.

HISTORY

2006
September
Unlimited Sports Group (USG) is founded

USG is founded by Jos Gillebaard, Len Langenberg and Bencis Capital and becomes a holding company with wholesale- and retail companies, which are active in the field of sports, outdoor and lifestyle.

The existing wholesale companies (USG Brands) at the moment of foundation:

  • FL Sport (Licensee for Le Coq Sportif in the Benelux)
  • @Miral (licensee for Admiral in the Benelux, Germany and Austria)
  • DB licensing (licensee for Pantofola d'Ora in the Benelux, Germany and Austria)
  • High Tide (licensee for Maui & Sons in the Benelux, Germany and Austria)
  • DB licensing (trademark owner of Athlete)

The existing retail companies (USG Retail) at the moment of foundation:

  • Aktiesport
  • Perry Sport (also trademark owner of Wildebeast, INQ and Spex)
2007
March
Cars Footwear license agreement

USG (Cars Footwear International) becomes the licensee for Cars Footwear worldwide.

September
Acquisition of retail chain Time Out Sport

USG acquires the Dutch hard franchise retailer Time Out Sport.

Acquisition of retail chain Primo

USG acquires the Belgium retailer Primo

October
Diadora license agreement

USG (Sports Illuminato Gruppo) becomes the licensee for Diadora in the Netherlands.

2008
February
Foundation of USG Asia in Hong Kong

USG opens its Asia sourcing office in Hong Kong.

May
First Aktiesport XL store

Aktiesport opens its first XL store in Amsterdam.

July
New Headquarters

USG and USG Brands move to the new Headquarters in Amsterdam Zuidoost, the Netherlands.

2009
June
Champion license agreement

USG (SC Sport) becomes the licensee for Champion in the Benelux.

August
First Perry for Woman stores

Perry opens its first Perry for Woman stores in Haarlem and Nijmegen.

VALUES

Passionate about sport

Passionate about sport

USG is a business that is rooted in the passionate world of sporting endeavor. We share a passion for sports, on and off the field. Feeling good is an important theme, whether it concerns our customers or our employees and partners. While we encourage people to pursue healthy lifestyles, sport should also be fun and fun is what we have!

Entrepreneurial drive

In order to grow, we need to meet the needs of our customer and to inspire them. This demands a willingness to thing outside the box, and to seek inspiration beyond the more obvious boundaries of our business universe. We encourage individual initiative and offer real responsibilities, while maintaining a strong focus of results.

Openness

Todays marketplace is one of the fastest changing and dynamic environments on the planet. To respond quickly and effectively in such an environment demands that we have a culture of openness both within beyond our company. We say what we do, and we do what we say.

Self-belief

Global businesses face new challenges every day. In the end, its quality of people in the businesses and their belief in their own abilities and enable challenges to be overcome. We stimulate belief in self-belief so that we can create the confidence to take tough decisions, to make things happen and to let people realize their ambitions for themselves, ultimately, for the business.

Brands

 

Retail

 

Careers

CONTACT

  • Please contact us:

    Unlimited Sports Group
    Hullenbergweg 1-3
    1101 BW Amsterdam Zuid Oost
    The Netherlands
    T: +31 (0)20 406 11 11
    F: +31 (0)20 406 11 89
    E: info@unlimitedsportsgroup.com

Retail (Headquarters):

  • Aktiesport
    Hullenbergweg 1-3
    1101 BW Amsterdam Zuid Oost
    The Netherlands
    T: +31 (0)20 406 11 11
    F: +31 (0)20 406 11 89
    E: info@aktiesport.nl

  • Perry Sport
    Hullenbergweg 1-3
    1101 BW Amsterdam Zuid Oost
    The Netherlands
    T: +31 (0)20 406 11 11
    F: +31 (0)20 406 11 89
    E: info@perrysport.nl

  • Time Out Footwear
    Hullenbergweg 1-3
    1101 BW Amsterdam Zuid Oost
    The Netherlands
    T: +31 (0)20 406 11 11
    F: +31 (0)20 406 11 89
    E: info@timeoutsport.nl

  • Primo Sport
    Betekomsesteenweg 47
    3200 Aarschot
    Belgium
    T: +32 (0)16 44 29 25
    F: +32 (0)16 44 29 30
    E: info@primosport.be